Understand what your marketing is doing at a glance and where to focus your efforts next month.

We’re forced to operate across multiple platforms that give us metrics in many different formats. Have someone on your team enter the data as-is, and the sheet will automatically sort the information into one clear overview:

• Output — how much content you’re putting out

• Reach — how many people you’re reaching

• Engagement — how people are interacting with your content

• Audience — how your audience is growing

The point is to make your data actionable.

See if you’re lacking output, if your content isn’t reaching people or directing them to the right places — or, hopefully, watch all the numbers go up and to the right and know you’re on the right track.

How it works

1. Enter your data
Once a month, collect the numbers from the platforms you use and enter them into the Input Data sheet.

2. Let the sheet do the sorting
Your data is automatically organised into a simple overview across Output, Reach, Engagement and Audience.

3. Decide what needs your attention next
Instead of analysing every platform in isolation, use the overview to understand where your marketing efforts should be focused next month.

Built for the work

This isn't a spreadsheet we created to sell.

The framework was originally developed through professional music-industry marketing work and has since been adapted and used across GLITSKÝ's own artist campaigns.

We built it because we needed a simple way to answer the same question every month:

What’s working — and where should we focus next?

What you’ll receive

A ready-to-use spreadsheet including:

• Input Data sheet

• Automated Social Media Analytics overview

• Monthly tracking across your marketing channels

• Output, Reach, Engagement and Audience reporting

• Instructions for setup and monthly use

Designed to take approximately one hour to update each month.