The GLITSKÝ Blueprint
– Where to Begin

Defining your identity, narrative, and strategy before your next release.

Artist Identity & Positioning

Every day, over 100,000 songs are released. The challenge for most artists isn't creating great music – it's giving people a reason to care.

Artist positioning isn't about inventing a story. It's about uncovering one that is distinct, memorable, and consistent across every release, performance, interview, and opportunity.

That clarity is then translated into the materials every artist needs, from biographies and one-sheets to electronic press kits and release messaging.

By the end of the process, you'll have a clear artistic narrative, professional industry materials, and a strategy supporting you throughout your next release cycle – across pitching, interviews, press, and partnerships.

  • Perfect for independent artists preparing for a release cycle.

    Access the same frameworks, templates, and worksheets we use to develop our roster. Work through the positioning process at your own pace and build a professional Electronic Press Kit (EPK) with confidence.

    Inside GLITSKÝ’s Artist Positioning Toolkit:

    • Artist Positioning Workbook

    • Artist Biography Framework

    • Artist One-Sheet Framework

    • Electronic Press Kit (EPK) Framework

    • Press Release Framework

    • Release Readiness Checklist

  • Perfect for artists who want strategic guidance while remaining hands-on.

    Through structured strategy sessions, we'll help define your artistic identity, refine your messaging, and prepare every element of your release. Together, we'll shape your positioning as your music and opportunities evolve.

    You'll leave with a clear positioning strategy and professional industry materials tailored to your career.

  • For artists and teams who want GLITSKÝ to lead the entire positioning process from strategy through execution.

    Working closely with you, we'll develop your positioning strategy, write your biography, design your one-sheet, prepare your Electronic Press Kit, and shape the narrative surrounding your release—ensuring every asset presents a consistent and compelling story to audiences, media, and the music industry.

“We believe audiences connect with artists before they connect with songs.

Every successful release begins with a clear identity: who the artist is, what they stand for, and why their work matters.”

The GLITSKÝ Blueprint

01 — DISCOVER
Finding the foundation
Vision • Ambition • Influences • Creative DNA

02 — DEFINE
Clarifying the position
Identity • Audience • Differentiation • Competitive landscape

03 — DEVELOP
Building the narrative
Artist story • Biography • Messaging • Talking points

04 — DESIGN
Creating the industry toolkit
EPK • One-sheet • Press materials • Release assets

05 — DELIVER
Preparing for opportunity
Campaign strategy • Showcases • Industry outreach

  • "Habbi helped me become better understood, more organized, and more confident, while teaching me the fundamentals of marketing, branding, and music management.”

    – Sólveig Matthildur, Kælan Mikla

  • “I 100% recommend working with Habbi. She brings extensive experience from the music industry and provides detailed, professional guidance on marketing and the smartest next steps for each artist.”

    – Silja Rós

  • “Hrefna’s project management skills, attention to detail, and ability to lead teams while adapting to change truly stood out. She combines strategic thinking with excellent communication.”

    – Anna Jóna Dungal, A&R Sony Music Entertainment

Our Related Services

Artist Biography • Done-For-You Artist Biography • Done-For-You
Quick View
Artist Biography • Done-For-You
€690.00

The way to make people care about the music is by first making them care about the artist behind the music.

In a crowded marketplace, an Artist Biography creates a clear identity for the artist and sets the foundation for the wider campaign. An effective biography communicates a compelling story that connects with audiences, media, collaborators, and industry professionals.

The GLITSKÝ Artist Bio delivers:

  • Long Artist Bio that tells the full story of the artist

  • Medium Artist Bio perfect for press and industry

  • Short Artist Bio perfect for festival and concert listings

  • One-Liner perfect for emails and professional communications

  • ‍Social Media Bio aligned with the identity of the artist

The Process:

  • 2-hour in-depth artist interview.

  • First draft delivered within 7–10 business days for feedback.

  • One round of revisions.

  • Final delivery of all five biography formats.

Final Delivery:

Your Artist Biography is delivered as an editable, white-label Google Doc for ongoing use, alongside a professionally formatted PDF ready to share with media and industry.

Photo by Markus Spiske used under the Unsplash License.
Juliette and the Licks – Juliette Lewis – Actress & Artist – Area4 Festival 24. - 26. August 2007 Lüdinghausen

Release Cycle Support • Advisory Release Cycle Support • Advisory
Quick View
Release Cycle Support • Advisory
€590.00

€590/month for 3-month minimum commitment (€1,770 total) – for a custom quote, request one here.

For artists who have a release ready and need strategic guidance throughout their campaign while managing execution themselves.

GLITSKÝ helps artists ensure they are release-ready by aligning their artist identity, materials, online presence, and campaign approach before the release reaches audiences and industry.

Before investing in this service, GLITSKÝ recommends the artist has a release ready.

The GLITSKÝ Release Cycle Support • 3-Month Consultation delivers:

  • Release timeline and campaign milestones

  • Monthly 2-hour strategy session (in-person based on location or on Zoom)

  • Release readiness review

  • Audit of current artist positioning and online presence

  • Guidance on essential release materials:

    • Artist Biography

    • Artist One-Sheet

    • Press Release

    • Electronic Press Kit (EPK)

  • Website and social media review

  • Guidance on pitching strategy and industry outreach

  • Clear next steps throughout the campaign period

The Process:

  • Initial review of the artist’s release plans, current materials, online presence, and campaign goals.

  • A strategic roadmap is created identifying priorities, required materials, and recommended actions.

  • Monthly 2-hour strategy sessions reviewing progress, decisions, and next steps.

  • Ongoing support throughout the release campaign period.

Final Delivery:

A structured release campaign framework with strategic recommendations, reviewed materials, and clear guidance to help the artist present their release professionally and effectively.

Please note:

  • GLITSKÝ can recommend best practices but cannot guarantee success across performance of social media posts, press coverage, playlist placements or any other specific performance metrics.

  • This service provides strategic guidance and review. The creation of artist assets (including biographies, one-sheets, press releases, and EPKs) is not included and can be provided separately through GLITSKÝ's Artist Positioning services.

Photo by David DINTSH used under the Unsplash License.
Published on March 25, 2021

Let’s Work Together

If you're interested in working with GLITSKÝ, complete the form with a few details about your project.

We'll review your message and get back to you within 48 hours