The GLITSKÝ Blueprint – Artist Identity & Positioning

Defining your identity, narrative, and strategy before your next release.

Selected Collaborators:

CHARLOTTE GOTT

BILLION STREAMS ENTERTAINMENT

SILJA RÓS

BRAISON CYRUS

Artist Identity & Positioning

Every day, over 100,000 songs are released. The challenge for most artists isn't creating great music – it's giving people a reason to care.

Artist positioning isn't about inventing a story. It's about uncovering one that is distinct, memorable, and consistent across every release, performance, interview, and opportunity.

That clarity is then translated into the materials every artist needs, from biographies and one-sheets to electronic press kits and release messaging.

By the end of the process, you'll have a clear artistic narrative, professional industry materials, and a strategy supporting you throughout your next release cycle – across pitching, interviews, press, and partnerships.

  • Perfect for independent artists preparing for a release cycle.

    Access the same frameworks, templates, and worksheets we use to develop our roster. Work through the positioning process at your own pace and build a professional Electronic Press Kit (EPK) with confidence.

    Inside GLITSKÝ’s Artist Positioning Toolkit:

    • Artist Positioning Workbook

    • Artist Biography Framework

    • Artist One-Sheet Framework

    • Electronic Press Kit (EPK) Framework

    • Press Release Framework

    • Release Readiness Checklist

  • Perfect for artists who want strategic guidance while remaining hands-on.

    Through structured strategy sessions, we'll help define your artistic identity, refine your messaging, and prepare every element of your release. Together, we'll shape your positioning as your music and opportunities evolve.

    You'll leave with a clear positioning strategy and professional industry materials tailored to your career.

  • For artists and teams who want GLITSKÝ to lead the entire positioning process from strategy through execution.

    Working closely with you, we'll develop your positioning strategy, write your biography, design your one-sheet, prepare your Electronic Press Kit, and shape the narrative surrounding your release—ensuring every asset presents a consistent and compelling story to audiences, media, and the music industry.

“We believe audiences connect with artists before they connect with songs.

Every successful release begins with a clear identity: who the artist is, what they stand for, and why their work matters.”

The GLITSKÝ Blueprint

01 — DISCOVER
Finding the foundation
Vision • Ambition • Influences • Creative DNA

02 — DEFINE
Clarifying the position
Identity • Audience • Differentiation • Competitive landscape

03 — DEVELOP
Building the narrative
Artist story • Biography • Messaging • Talking points

04 — DESIGN
Creating the industry toolkit
EPK • One-sheet • Press materials • Release assets

05 — DELIVER
Preparing for opportunity
Campaign strategy • Showcases • Industry outreach

  • "Habbi helped me become better understood, more organized, and more confident, while teaching me the fundamentals of marketing, branding, and music management.”

    – Sólveig Matthildur, Kælan Mikla

  • “I 100% recommend working with Habbi. She brings extensive experience from the music industry and provides detailed, professional guidance on marketing and the smartest next steps for each artist.”

    – Silja Rós

  • “Hrefna’s project management skills, attention to detail, and ability to lead teams while adapting to change truly stood out. She combines strategic thinking with excellent communication.”

    – Anna Jóna Dungal, A&R Sony Music Entertainment

Let’s Work Together

If you're interested in working with GLITSKÝ, complete the form with a few details about your project.

We'll review your message and get back to you within 48 hours